Tourism stakeholders in St. Kitts are currently undertaking measures to convert the island’s tourism product into an all-year-round destination, in contrast to the current periodical tourism season.

During an update on the tourism sector, Minister Hon. Marsha Henderson spoke on the outcomes the transformation could have for the country, which heavily relies on the income of the Tourism Industry.

According to the Minister, the increase in airlift to St. Kitts along with the more forceful attempt in selling the product has been bearing results:

Henderson also spoke on a recently launched marketing project in the US to reach potential visitors in the target market:

Hon. Marsha Henderson