St. Kitts has strengthened its presence on the global tourism stage at the fourth annual American Society of Travel Advisors (ASTA) Caribbean Showcase, held in Jamaica from August 23^rd to 27^th. The event brought together over 300 travel professionals from across the world.

Minister of Tourism, the Hon. Marsha T. Henderson, joined a panel of Caribbean tourism ministers, highlighting St. Kitts’ progress and the importance of promoting the region as a leading destination for experiential travel. She emphasized that the Caribbean’s diversity and proximity provide unique opportunities for multi destination experiences.

The St. Kitts Tourism Authority also took part in the trade show, directly engaging with travel advisors to boost interest and booking for the island.

Officials say brand awareness and travel trade engagement remain key to the Authority’s marketing strategy, as St. Kitts continues to position itself among the Caribbean’s top destinations.